Compliance to Islamic marketing practices among businesses in Malaysia

• Main Authors: Abdullah, Kalthom, Sayyed Ahmad, Mohd. Ismail
• Format: Article
• Language: English
• Published: Emerald Publishing Group 2010
• Subjects: HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/3317/1/Compliance_to_paper_2010.pdf; http://irep.iium.edu.my/3317/; http://www.emeraldinsight.com/journals.htm?articleid=1886070&show=html
• Institution: Universiti Islam Antarabangsa Malaysia

Purpose – This research paper aims to explore the perceptions of Muslim consumers of the degree of compliance of Malaysian businesses to Islamic marketing practices and promotional strategies. Design/methodology/approach – The perceptions of the Muslim consumers were examined by distributing a se...