Exploring the brand image of an Islamic higher educational institution: a qualitative approach
Abstract The purpose of the study is to explore the brand image of an Islamic higher educational institute among the current students. A qualitative (phenom-enology) approach is applied, using the interview method. A total of 7 students were selected purposefully as the respondents from different di...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
medi+WORLD Internationa
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/39897/1/Brand_Image_of_an_Islamic_Higher_educational...pdf http://irep.iium.edu.my/39897/ http://www.mejb.com/upgrade_flash/home.htm |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |