Factors influencing the online book purchase behaviour: a conceptual map on Malaysian Muslim students

The purpose of the study is to assess the factors affecting online book purchase behavior among the Malaysian Muslim students. The study is conceptual in nature. It uses the extensive literature review to configure a conceptual map that influences Malaysian Muslim students’ online book purchase beha...

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Main Authors: Momen, Md Abdul, Haque, A. K. M. Ahasanul, Hossain , Dewan Mahboob, Sultana, Seyama
Format: Conference or Workshop Item
Language:English
English
Published: 2014
Subjects:
Online Access:http://irep.iium.edu.my/39934/1/Factor_Influencing_ICMIP_2_conference_2014.pdf
http://irep.iium.edu.my/39934/4/ICMIP-2_2014_%28FULL_PROCEEDINGS%29.pdf
http://irep.iium.edu.my/39934/
http://www.iium.edu.my/kenms/events/2nd-international-conference-management-islamic-perspective-icmip2-2014
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Institution: Universiti Islam Antarabangsa Malaysia
Language: English
English
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spelling my.iium.irep.39934 http://irep.iium.edu.my/39934/ Factors influencing the online book purchase behaviour: a conceptual map on Malaysian Muslim students Momen, Md Abdul Haque, A. K. M. Ahasanul Hossain , Dewan Mahboob Sultana, Seyama HF5410 Marketing. Distribution of products The purpose of the study is to assess the factors affecting online book purchase behavior among the Malaysian Muslim students. The study is conceptual in nature. It uses the extensive literature review to configure a conceptual map that influences Malaysian Muslim students’ online book purchase behavior. with the exclusive exploration of prior research, the study come to set up a mind map where it finds four basic underlying factors that influence online book purchase behavior of Malaysian Muslim students. An extensive review of the relevant literatures finds service quality, product information, site awareness and consumers’ security perception as the fundamental factors affecting this behavior. The literature review of the study is comprehensive to extract the associated factors of the online book purchase behavior. Since Malaysia is multiracial country, a further study can be conducted empirically taking different races such as Malay, Indian and Chinese as the moderating factor. Though online purchasing has become very common in Malaysia and many studies have conducted research on the issues from the general perspectives, not much studies have been done to address the specific issue like online book purchase behavior where it is an important phenomena to understand if the Muslim students have tendency to purchase book online, If they have, what are the factors they emphasize more. Since it is hypothesized that Muslims are not quite similar to other people due to their distinct social and religious values and practice, the study will give a new milieu to the key stakeholders about the online book purchase behavior of Muslim students. Hence, the study can set an important notion for the future Muslim consumer research. Keywords Online, Book Purchase behavior, Factors, Muslims, Malaysia. 2014-08 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/39934/1/Factor_Influencing_ICMIP_2_conference_2014.pdf application/pdf en http://irep.iium.edu.my/39934/4/ICMIP-2_2014_%28FULL_PROCEEDINGS%29.pdf Momen, Md Abdul and Haque, A. K. M. Ahasanul and Hossain , Dewan Mahboob and Sultana, Seyama (2014) Factors influencing the online book purchase behaviour: a conceptual map on Malaysian Muslim students. In: 2nd International Conference on Management from an Islamic Perspectives (ICMIP-2 2014), 19th – 20th August 2014, Gombak, Kuala Lumpur. (Unpublished) http://www.iium.edu.my/kenms/events/2nd-international-conference-management-islamic-perspective-icmip2-2014
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
topic HF5410 Marketing. Distribution of products
spellingShingle HF5410 Marketing. Distribution of products
Momen, Md Abdul
Haque, A. K. M. Ahasanul
Hossain , Dewan Mahboob
Sultana, Seyama
Factors influencing the online book purchase behaviour: a conceptual map on Malaysian Muslim students
description The purpose of the study is to assess the factors affecting online book purchase behavior among the Malaysian Muslim students. The study is conceptual in nature. It uses the extensive literature review to configure a conceptual map that influences Malaysian Muslim students’ online book purchase behavior. with the exclusive exploration of prior research, the study come to set up a mind map where it finds four basic underlying factors that influence online book purchase behavior of Malaysian Muslim students. An extensive review of the relevant literatures finds service quality, product information, site awareness and consumers’ security perception as the fundamental factors affecting this behavior. The literature review of the study is comprehensive to extract the associated factors of the online book purchase behavior. Since Malaysia is multiracial country, a further study can be conducted empirically taking different races such as Malay, Indian and Chinese as the moderating factor. Though online purchasing has become very common in Malaysia and many studies have conducted research on the issues from the general perspectives, not much studies have been done to address the specific issue like online book purchase behavior where it is an important phenomena to understand if the Muslim students have tendency to purchase book online, If they have, what are the factors they emphasize more. Since it is hypothesized that Muslims are not quite similar to other people due to their distinct social and religious values and practice, the study will give a new milieu to the key stakeholders about the online book purchase behavior of Muslim students. Hence, the study can set an important notion for the future Muslim consumer research. Keywords Online, Book Purchase behavior, Factors, Muslims, Malaysia.
format Conference or Workshop Item
author Momen, Md Abdul
Haque, A. K. M. Ahasanul
Hossain , Dewan Mahboob
Sultana, Seyama
author_facet Momen, Md Abdul
Haque, A. K. M. Ahasanul
Hossain , Dewan Mahboob
Sultana, Seyama
author_sort Momen, Md Abdul
title Factors influencing the online book purchase behaviour: a conceptual map on Malaysian Muslim students
title_short Factors influencing the online book purchase behaviour: a conceptual map on Malaysian Muslim students
title_full Factors influencing the online book purchase behaviour: a conceptual map on Malaysian Muslim students
title_fullStr Factors influencing the online book purchase behaviour: a conceptual map on Malaysian Muslim students
title_full_unstemmed Factors influencing the online book purchase behaviour: a conceptual map on Malaysian Muslim students
title_sort factors influencing the online book purchase behaviour: a conceptual map on malaysian muslim students
publishDate 2014
url http://irep.iium.edu.my/39934/1/Factor_Influencing_ICMIP_2_conference_2014.pdf
http://irep.iium.edu.my/39934/4/ICMIP-2_2014_%28FULL_PROCEEDINGS%29.pdf
http://irep.iium.edu.my/39934/
http://www.iium.edu.my/kenms/events/2nd-international-conference-management-islamic-perspective-icmip2-2014
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