Factors influencing the online book purchase behaviour: a conceptual map on Malaysian Muslim students

• Main Authors: Momen, Md Abdul, Haque, A. K. M. Ahasanul, Hossain , Dewan Mahboob, Sultana, Seyama
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2014
• Subjects: HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/39934/1/Factor_Influencing_ICMIP_2_conference_2014.pdf; http://irep.iium.edu.my/39934/4/ICMIP-2_2014_%28FULL_PROCEEDINGS%29.pdf; http://irep.iium.edu.my/39934/; http://www.iium.edu.my/kenms/events/2nd-international-conference-management-islamic-perspective-icmip2-2014
• Institution: Universiti Islam Antarabangsa Malaysia

The purpose of the study is to assess the factors affecting online book purchase behavior among the Malaysian Muslim students. The study is conceptual in nature. It uses the extensive literature review to configure a conceptual map that influences Malaysian Muslim students’ online book purchase beha...