A conceptual model to find the effectiveness of Islamic advertising

With the “unholy trinity” on the loose, perhaps it is high time to devise and implement advertisements that cater to the ethical standards. Overview of the literature finds a grave dearth of empirical researches pertaining to Islamic advertising, despite its proposed imminent need. This paper prop...

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Bibliographic Details
Main Author: Haque, A. K. M. Ahasanul
Format: Conference or Workshop Item
Language:English
English
Published: 2014
Subjects:
Online Access:http://irep.iium.edu.my/40091/4/ICMIP_2_Conference_Program_Book.pdf
http://irep.iium.edu.my/40091/6/A_CONCEPTUAL_MODEL_TO_FIND_THE_EFFECTIVENESS_OF_ISLAMIC_ADVERTISING.pdf
http://irep.iium.edu.my/40091/
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Institution: Universiti Islam Antarabangsa Malaysia
Language: English
English

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