Determinants of nostalgia sensitivity in nostalgic driven advertising

Determinants of nostalgia sensitivity in nostalgic driven advertising

The research investigated several determinants potentially influencing consumer sensitivities towards nostalgia sentiment. A total of five variables were selected for investigation, where the research instrument used were survey methods supplemented by a series of nostalgic advertising stimulu...

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Bibliographic Details
Main Authors: Mohammad Hafeez , Bin Mohamad Jowsey, Chong , Chin Wei, Rahman, Muhammad Sabbir
Format: Article
Language:English
Published: HRMARS 2015
Subjects:
HF Commerce
HF5001 Business. Business Administration
HF5410 Marketing. Distribution of products
Online Access:http://irep.iium.edu.my/42842/1/Determinants_of_Nostalgia_Sensitivity_in_Nostalgic_Driven_Advertising.pdf
http://irep.iium.edu.my/42842/
http://hrmars.com/index.php/journals/detail/18
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Institution: Universiti Islam Antarabangsa Malaysia
Language: English

Internet

http://irep.iium.edu.my/42842/1/Determinants_of_Nostalgia_Sensitivity_in_Nostalgic_Driven_Advertising.pdf
http://irep.iium.edu.my/42842/
http://hrmars.com/index.php/journals/detail/18

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