Determinants of nostalgia sensitivity in nostalgic driven advertising
The research investigated several determinants potentially influencing consumer sensitivities towards nostalgia sentiment. A total of five variables were selected for investigation, where the research instrument used were survey methods supplemented by a series of nostalgic advertising stimulu...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
HRMARS
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/42842/1/Determinants_of_Nostalgia_Sensitivity_in_Nostalgic_Driven_Advertising.pdf http://irep.iium.edu.my/42842/ http://hrmars.com/index.php/journals/detail/18 |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |