The effect of country of origin image, ethnocentrism, and religiosity on purchase intentions: an empirical investigation on Bangladeshi consumers
This research endeavour was undertaken in order to understand the effect of three different aspects namely, Country of Origin, Ethnocentrism, and Religiosity on Bangladeshi consumers' intention of purchasing imported or foreign products. At the initial stage of the study, 260 questionnaires wer...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Associated Management Consultants (P) Ltd .
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/46818/1/Article_%28IJM%29.pdf http://irep.iium.edu.my/46818/ http://www.indianjournalofmarketing.com |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |