The effect of country of origin image, ethnocentrism, and religiosity on purchase intentions: an empirical investigation on Bangladeshi consumers

• Main Authors: Haque, A. K. M. Ahasanul, Anwar , Naila, Sarwar , Abdullah
• Format: Article
• Language: English
• Published: Associated Management Consultants (P) Ltd . 2015
• Subjects: HF5437 Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://irep.iium.edu.my/46818/1/Article_%28IJM%29.pdf; http://irep.iium.edu.my/46818/; http://www.indianjournalofmarketing.com
• Institution: Universiti Islam Antarabangsa Malaysia

This research endeavour was undertaken in order to understand the effect of three different aspects namely, Country of Origin, Ethnocentrism, and Religiosity on Bangladeshi consumers' intention of purchasing imported or foreign products. At the initial stage of the study, 260 questionnaires wer...