A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model

Lavidge and Steiner’s (1961) hierarchy of effects model has strengths in its pragmatism and clarity. It outlines the series of steps consumers take with the purchase of products being the final step. The steps are related to the cognitive, affective and conative components of psychology...

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Main Author: Mokhtar, Aida
Format: Article
Language:English
English
English
Published: IIUM Press 2016
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Online Access:http://irep.iium.edu.my/55914/1/55914_A%20framework%20for%20Islamic%20advertising.pdf
http://irep.iium.edu.my/55914/7/55914_A%20framework%20for%20Islamic%20advertising_scopus.pdf
http://irep.iium.edu.my/55914/13/55914_A%20framework%20for%20Islamic_wos.pdf
http://irep.iium.edu.my/55914/
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Institution: Universiti Islam Antarabangsa Malaysia
Language: English
English
English