A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model

• Main Author: Mokhtar, Aida
• Format: Article
• Language: English; English; English
• Published: IIUM Press 2016
• Subjects: H Social Sciences (General)
• Online Access: http://irep.iium.edu.my/55914/1/55914_A%20framework%20for%20Islamic%20advertising.pdf; http://irep.iium.edu.my/55914/7/55914_A%20framework%20for%20Islamic%20advertising_scopus.pdf; http://irep.iium.edu.my/55914/13/55914_A%20framework%20for%20Islamic_wos.pdf; http://irep.iium.edu.my/55914/; https://www.scopus.com/record/display.uri?eid=2-s2.0-85007402455&origin=resultslist&sort=plf-f&src=s&st1=A+framework+for+Islamic+advertising%3a+Using+Lavidge+and+Steiner%27s+hierarchy+of+effects+model&st2=&sid=CE45361B310952B473D94C45AEB99252.wsnAw8kcdt7IPYLO0V48gA%3a1020&sot=b&sdt=b&sl=106&s=TITLE-ABS-KEY%28A+framework+for+Islamic+advertising%3a+Using+Lavidge+and+Steiner%27s+hierarchy+of+effects+model%29&relpos=0&citeCnt=0&searchTerm=
• Institution: Universiti Islam Antarabangsa Malaysia

Lavidge and Steiner’s (1961) hierarchy of effects model has strengths in its pragmatism and clarity. It outlines the series of steps consumers take with the purchase of products being the final step. The steps are related to the cognitive, affective and conative components of psychology...