The Effect of activators on non-banking financial service receiving behavior in developing countries: An application of artificial neural network Neural Network
Aim of this paper is to measure the prediction of consumers’ response level at each selected factor using the artificial neural network, and to provide proper evidence to financial managers and executive readers for evaluating and using these variables to develop non-banking finances in developing...
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Online Access: | http://irep.iium.edu.my/59179/1/Ahasanul%20%28Nural%20Network%29%20paper.pdf http://irep.iium.edu.my/59179/7/59179-The%20effect%20of%20activators%20on%20non-banking%20financial%20service%20receiving%20behavior%20in%20developing%20countries_Scopus.pdf http://irep.iium.edu.my/59179/ http://serialsjournals.com/serialjournalmanager/pdf/1499411118.pdf |
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my.iium.irep.591792017-11-08T06:42:52Z http://irep.iium.edu.my/59179/ The Effect of activators on non-banking financial service receiving behavior in developing countries: An application of artificial neural network Neural Network Rashel, Md. Abu Ahmed, Faruk Haque, A. K. M. Ahasanul Lee, Seonsu HF5001 Business. Business Administration Aim of this paper is to measure the prediction of consumers’ response level at each selected factor using the artificial neural network, and to provide proper evidence to financial managers and executive readers for evaluating and using these variables to develop non-banking finances in developing countries. Sample size of the study was 207 respondents, and 41 variables under 8 factors were used to examine whether they respond to 5-point scale with strong relationship between input neurons, hidden neurons and output neurons throughout the artificial neural network. The results showed that Comparative Capital Benefits, Cost Benefits, Branch Service Coverage, Self-efficacy and Service Quality were positively related with Service Intention, and Risk was negatively related with Service Intention towards non-banking financial services. Finally, consumers’ attitude towards non-banking financial services positively influenced Service Behavior. Serials Publication Pvt Ltd 2017 Article REM application/pdf en http://irep.iium.edu.my/59179/1/Ahasanul%20%28Nural%20Network%29%20paper.pdf application/pdf en http://irep.iium.edu.my/59179/7/59179-The%20effect%20of%20activators%20on%20non-banking%20financial%20service%20receiving%20behavior%20in%20developing%20countries_Scopus.pdf Rashel, Md. Abu and Ahmed, Faruk and Haque, A. K. M. Ahasanul and Lee, Seonsu (2017) The Effect of activators on non-banking financial service receiving behavior in developing countries: An application of artificial neural network Neural Network. International Journal of Economic Research, 14 (5). pp. 41-56. ISSN 0972-9380 http://serialsjournals.com/serialjournalmanager/pdf/1499411118.pdf |
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HF5001 Business. Business Administration Rashel, Md. Abu Ahmed, Faruk Haque, A. K. M. Ahasanul Lee, Seonsu The Effect of activators on non-banking financial service receiving behavior in developing countries: An application of artificial neural network Neural Network |
description |
Aim of this paper is to measure the prediction of consumers’ response level at each selected factor
using the artificial neural network, and to provide proper evidence to financial managers and executive readers
for evaluating and using these variables to develop non-banking finances in developing countries. Sample size
of the study was 207 respondents, and 41 variables under 8 factors were used to examine whether they
respond to 5-point scale with strong relationship between input neurons, hidden neurons and output neurons
throughout the artificial neural network. The results showed that Comparative Capital Benefits, Cost Benefits,
Branch Service Coverage, Self-efficacy and Service Quality were positively related with Service Intention, and
Risk was negatively related with Service Intention towards non-banking financial services. Finally, consumers’
attitude towards non-banking financial services positively influenced Service Behavior. |
format |
Article |
author |
Rashel, Md. Abu Ahmed, Faruk Haque, A. K. M. Ahasanul Lee, Seonsu |
author_facet |
Rashel, Md. Abu Ahmed, Faruk Haque, A. K. M. Ahasanul Lee, Seonsu |
author_sort |
Rashel, Md. Abu |
title |
The Effect of activators on non-banking financial service receiving behavior in developing countries: An application of artificial neural network
Neural Network |
title_short |
The Effect of activators on non-banking financial service receiving behavior in developing countries: An application of artificial neural network
Neural Network |
title_full |
The Effect of activators on non-banking financial service receiving behavior in developing countries: An application of artificial neural network
Neural Network |
title_fullStr |
The Effect of activators on non-banking financial service receiving behavior in developing countries: An application of artificial neural network
Neural Network |
title_full_unstemmed |
The Effect of activators on non-banking financial service receiving behavior in developing countries: An application of artificial neural network
Neural Network |
title_sort |
effect of activators on non-banking financial service receiving behavior in developing countries: an application of artificial neural network
neural network |
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Serials Publication Pvt Ltd |
publishDate |
2017 |
url |
http://irep.iium.edu.my/59179/1/Ahasanul%20%28Nural%20Network%29%20paper.pdf http://irep.iium.edu.my/59179/7/59179-The%20effect%20of%20activators%20on%20non-banking%20financial%20service%20receiving%20behavior%20in%20developing%20countries_Scopus.pdf http://irep.iium.edu.my/59179/ http://serialsjournals.com/serialjournalmanager/pdf/1499411118.pdf |
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