The influence of internet and social media on purchasing decisions in Kuwait

• Main Authors: Abdulkareem Al-Enezi, Khalid, Taha Alshaikhli, Imad Fakhri, AlDabbagh, SufyaSalim Mahmood
• Format: Article
• Language: English; English
• Published: Indonesian Journal of Electrical Engineering and Computer Science 2018
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://irep.iium.edu.my/63929/1/11890-16534-2-PB_2.pdf; http://irep.iium.edu.my/63929/13/63929%20The%20influence%20of%20internet%20and%20social%20media%20on%20purchasing%20decisions%20in%20Kuwait%20SCOPUS.pdf; http://irep.iium.edu.my/63929/; http://www.iaescore.com/journals/index.php/IJEECS/article/view/11890/840
• Institution: Universiti Islam Antarabangsa Malaysia

This research aims to measure the role of social networks in influencing purchasing decisions among consumers in Kuwait; the research used the quantitative methods, and analytical the technique to get the results, and the research developed a measure to study the relationsh...