Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries

• Main Authors: Mokhtar, Aida, Samsudin, Sofiah, Tharmalingam, Selvarajah
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2018
• Subjects: H Social Sciences (General)
• Online Access: http://irep.iium.edu.my/65585/1/Fairclough%E2%80%99s%20CDA%20Analysis%20of%20TV%20Advertising%20Production%20OIC%20-%2015July2018.pdf; http://irep.iium.edu.my/65585/7/65585_Fairclough%E2%80%99s%20CDA%20Analysis-abstract.pdf; http://irep.iium.edu.my/65585/; https://global.iafor.org/final-programme/
• Institution: Universiti Islam Antarabangsa Malaysia

There have been several research studies examining television advertising content in terms of effects rather than television advertising production. The production process is significant to examine so as to determine the factors that influence advertising messages prior to the formation of a framewo...