Using expectation and confirmation theory to determine customer loyalty among postpaid users
In developing countries, the rate of mobile network subscription is slowing down due to market saturation. Thus, acquiring new customers is a challenge for the service provider. Hence, it is vital to raise customer loyalty in mobile service providers for the purpose of maintaining customers. This pa...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
R.K. Sharma, Institute of Medico-Legal Publications
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/68447/1/68447_Using%20expectation%20and%20confirmation%20theory.pdf http://irep.iium.edu.my/68447/2/68447_Using%20expectation%20and%20confirmation%20theory_SCOPUS.pdf http://irep.iium.edu.my/68447/ http://www.indianjournals.com/ijor.aspx?target=ijor:ijphrd&volume=9&issue=11&article=223 |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English English |