Using expectation and confirmation theory to determine customer loyalty among postpaid users

• Main Authors: Mat Ali, Syukrina Alini, Wan Jusoh, Wan Jamaliah, Adewale, Abideen Adeyemi
• Format: Article
• Language: English; English
• Published: R.K. Sharma, Institute of Medico-Legal Publications 2018
• Subjects: HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/68447/1/68447_Using%20expectation%20and%20confirmation%20theory.pdf; http://irep.iium.edu.my/68447/2/68447_Using%20expectation%20and%20confirmation%20theory_SCOPUS.pdf; http://irep.iium.edu.my/68447/; http://www.indianjournals.com/ijor.aspx?target=ijor:ijphrd&volume=9&issue=11&article=223
• Institution: Universiti Islam Antarabangsa Malaysia

In developing countries, the rate of mobile network subscription is slowing down due to market saturation. Thus, acquiring new customers is a challenge for the service provider. Hence, it is vital to raise customer loyalty in mobile service providers for the purpose of maintaining customers. This pa...