Mapping the sensory values in the core zone area of Melaka world heritage site

• Main Authors: Abd Rahman, Nur Hidayah, Ismail, Hairul Nizam, Khalifah, Zainab
• Format: Conference or Workshop Item
• Language: English
• Published: 2018
• Subjects: G Geography (General); GE Environmental Sciences; HM Sociology; HM621 Culture
• Online Access: http://irep.iium.edu.my/71123/1/71123_Mapping%20the%20sensory%20values.pdf; http://irep.iium.edu.my/71123/; https://www.anadolu.edu.tr/en/academics/faculties/330/turizm-fakultesi/announcements
• Institution: Universiti Islam Antarabangsa Malaysia

The influence of sensory experience in generating positive tourist experience has emerged to be a cutting-edge trend in studies pertaining to geography and marketing in tourism, particularly in terms of tourism sense-making. The literature has projected absence of the fundamental comprehension relat...