Purchase intention towards alternative medicine: a study from consumers’ perspective in Malaysia
Modern medication has proven to be effective in preventing and curing many types of illnesses and prolonging life of many people. However, as mod ern medicines rely on the issuance of synthetic med ications, they produce negative side effects that practically supersedes the advantages that one...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Tehran University of Medical Sciences (TUMS) Journals Publishing House
2020
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/83119/13/83119%20Purchase%20Intention%20towards%20Alternative%20Medicine.pdf http://irep.iium.edu.my/83119/7/83119_Purchase%20Intention%20towards%20Alternative%20Medicine_SCOPUS.pdf http://irep.iium.edu.my/83119/ https://ijph.tums.ac.ir/index.php/ijph/article/view/19384 |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English English |
| Summary: | Modern medication has proven to be effective in
preventing and curing many types of illnesses and
prolonging life of many people. However, as mod ern medicines rely on the issuance of synthetic med ications, they produce negative side effects that
practically supersedes the advantages that one gains
from using them. Therefore, consumers are in
search of other types of medications particularly,
alternative medicines. I |
|---|