What impact consumers’ negative eWOM purchase intention? Evidence from Malaysia

What impact consumers’ negative eWOM purchase intention? Evidence from Malaysia

The judgment of consumers conveyed over the internet plays a vital role in the consumer decision making process. Hence, the appearance of electronic word of mouth (eWOM) has become one of the most effective marketing techniques in the 21st century. This research was aiming to determine the predi...

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Bibliographic Details
Main Authors: Haque, A. K. M. Ahasanul, Kabir, SMH, Tarofder, Arun Kumar, Rahman, Mohammad Moshiur, Almalmi, Abdulqader
Format: Article
Language:English
Published: Science & Engineering Research Support Society 2020
Subjects:
HF5410 Marketing. Distribution of products
HF5437 Purchasing. Selling. Sales personnel. Sales executives
Online Access:http://irep.iium.edu.my/83125/7/83125%20WHAT%20IMPACT%20CONSUMERS%E2%80%99.pdf
http://irep.iium.edu.my/83125/
http://sersc.org/journals/index.php/IJAST/article/view/13052/6685
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Institution: Universiti Islam Antarabangsa Malaysia
Language: English

Internet

http://irep.iium.edu.my/83125/7/83125%20WHAT%20IMPACT%20CONSUMERS%E2%80%99.pdf
http://irep.iium.edu.my/83125/
http://sersc.org/journals/index.php/IJAST/article/view/13052/6685

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