What impact consumers’ negative eWOM purchase intention? Evidence from Malaysia

• Main Authors: Haque, A. K. M. Ahasanul, Kabir, SMH, Tarofder, Arun Kumar, Rahman, Mohammad Moshiur, Almalmi, Abdulqader
• Format: Article
• Language: English
• Published: Science & Engineering Research Support Society 2020
• Subjects: HF5410 Marketing. Distribution of products; HF5437 Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://irep.iium.edu.my/83125/7/83125%20WHAT%20IMPACT%20CONSUMERS%E2%80%99.pdf; http://irep.iium.edu.my/83125/; http://sersc.org/journals/index.php/IJAST/article/view/13052/6685
• Institution: Universiti Islam Antarabangsa Malaysia

The judgment of consumers conveyed over the internet plays a vital role in the consumer decision making process. Hence, the appearance of electronic word of mouth (eWOM) has become one of the most effective marketing techniques in the 21st century. This research was aiming to determine the predi...