Corporate social responsibility as effective promotional tool for the Malaysian halal certified companies in an era of Covid-19
For several years, Corporate Social Responsibility (CSR) has served as the key vehicle for social accountability to stakeholders and to measure companies’ broader impacts to the environment. Starting from being a nice to do, the emergence of Covid-19 pandemic has brought CSR to the forefront of bus...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/84547/1/Abstract%20Acceptance_007%20Haruna.pdf http://irep.iium.edu.my/84547/10/84547%20CORPORATE%20SOCIAL%20RESPONSIBILITY%20AS%20EFFECTIVE%20PROMOTIONAL.pdf http://irep.iium.edu.my/84547/ |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English English |
| Summary: | For several years, Corporate Social Responsibility (CSR) has served as the key vehicle for social accountability to stakeholders and to measure companies’ broader impacts to the environment. Starting from being a nice to do, the emergence of Covid-19 pandemic has brought CSR to the
forefront of businesses, forcing them to rapidly shift from profit maximisation to business preservation. Thus, CSR is now seen as effective promotional tool for companies, particularly for the halal certified companies. In line with the above arguments, this paper intends to ascertain whether
CSR can serve as effective promotional tool for the Malaysian halal certified companies in an era of
Covid-19 pandemic. To achieve the stated aim, survey questionnaire was developed and used to
collect data from 295 participants who are familiar with the concept of CSR and halal in Malaysia.
The data collected were analysed using both descriptive and inferential statistics. The findings suggest
that the commitment to halal best practices, zakat and charitable donations, environmental
responsibility, employee welfare, and responsible dealings are the important CSR activities that will
promote halal certified companies in this era of Covid-19. Based on the study’s findings, both
practical and theoretical implications were discussed, and recommendations were offered. |
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