Corporate social responsibility as effective promotional tool for the Malaysian halal certified companies in an era of Covid-19

• Main Authors: Jaiyeoba, Haruna Babatunde, Shahoriyer, Hossain
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2020
• Subjects: HV40 Social service. Social work. Charity organization and practice; HX519 Communism/socialism in relation to special topics
• Online Access: http://irep.iium.edu.my/84547/1/Abstract%20Acceptance_007%20Haruna.pdf; http://irep.iium.edu.my/84547/10/84547%20CORPORATE%20SOCIAL%20RESPONSIBILITY%20AS%20EFFECTIVE%20PROMOTIONAL.pdf; http://irep.iium.edu.my/84547/
• Institution: Universiti Islam Antarabangsa Malaysia

For several years, Corporate Social Responsibility (CSR) has served as the key vehicle for social accountability to stakeholders and to measure companies’ broader impacts to the environment. Starting from being a nice to do, the emergence of Covid-19 pandemic has brought CSR to the forefront of bus...