The identification of cultural symbols in Maybank advertisements by malay university students

Premised on identification theory, the purpose of the study was to examine Malay university students’ identification of cultural symbols in advertisements by Malayan Banking Berhad (Maybank). Malaysia has a multicultural populace encompassing three main ethnic groups: the Malays, Chinese and Indians...

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Bibliographic Details
Main Authors: Fikriyudin, Ramdani, M. R., Abdullah, Mokhtar, Aida
Format: Article
Language:English
Published: Universiti Putra Malaysia 2020
Subjects:
Online Access:http://irep.iium.edu.my/85838/7/85838_The%20identification%20of%20cultural%20symbols.pdf
http://irep.iium.edu.my/85838/
https://journalfbmk.upm.edu.my/ojs3/index.php/ajac/article/view/263
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Institution: Universiti Islam Antarabangsa Malaysia
Language: English