The identification of cultural symbols in Maybank advertisements by malay university students
Premised on identification theory, the purpose of the study was to examine Malay university students’ identification of cultural symbols in advertisements by Malayan Banking Berhad (Maybank). Malaysia has a multicultural populace encompassing three main ethnic groups: the Malays, Chinese and Indians...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia
2020
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/85838/7/85838_The%20identification%20of%20cultural%20symbols.pdf http://irep.iium.edu.my/85838/ https://journalfbmk.upm.edu.my/ojs3/index.php/ajac/article/view/263 |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |