Analysing the tourist’s e-satisfaction of hotel booking website towards online purchase intention in Malaysia
Hotel distribution marketing in Malaysia has changed drastically, resulting from the emerging of online hotel booking websites managed by online travel agencies (OTA). However, there has been a limited research conducted in analysing tourist’s e-satisfaction on using those websites that influences t...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/87212/1/Book%20of%20Program%204th%20ISOT%202020%20_%20rev12.pdf http://irep.iium.edu.my/87212/ |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |