Analysing the tourist’s e-satisfaction of hotel booking website towards online purchase intention in Malaysia

• Main Authors: Mohd Jamil, Mahirah, Abd Rahman, Nur Hidayah
• Format: Conference or Workshop Item
• Language: English
• Published: 2020
• Subjects: H Social Sciences (General); HB801 Consumption. Demand
• Online Access: http://irep.iium.edu.my/87212/1/Book%20of%20Program%204th%20ISOT%202020%20_%20rev12.pdf; http://irep.iium.edu.my/87212/
• Institution: Universiti Islam Antarabangsa Malaysia

Hotel distribution marketing in Malaysia has changed drastically, resulting from the emerging of online hotel booking websites managed by online travel agencies (OTA). However, there has been a limited research conducted in analysing tourist’s e-satisfaction on using those websites that influences t...