The moderating role of gender on the effect of Instagram advertising on university students in Malaysia using AIDA model
In this research study, we examined the effects of Instagram advertising on undergraduate students by gender at a public university in Malaysia. This study adopted a quantitative research design using the survey method on a sample of 278 undergraduate students from the faculty of a public universi...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
International Institute for Halal Research and Training (INHART), International Islamic University Malaysia (IIUM)
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/88572/2/88572%20The%20moderating%20role%20of%20gender%20on%20the%20effect%20of%20Instagram.pdf http://irep.iium.edu.my/88572/ |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |