The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists
This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
e-International Publishing House, Ltd., UK
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/89254/1/89254_The%20influence%20of%20Pahang%20heritage%20food%20on%20behavioral%20intentions%20among%20malaysian%20domestic%20tourists.pdf http://irep.iium.edu.my/89254/ https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/2680/1455 |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |