The impact of university entities on students’ loyalty: the mediating role of student satisfaction

• Main Authors: Ahmad, Aznita, Mahayuddin, Nafiza, Wan Muhammad Nawi, Wan Nurul Fatimah, Saad, Mazni, Ong, Mohd Hanafi Azman
• Format: Article
• Language: English; English
• Published: IIUM Press 2021
• Subjects: LG Individual institutions (Asia. Africa)
• Online Access: http://irep.iium.edu.my/90335/7/90335_The%20impact%20of%20university%20entities.pdf; http://irep.iium.edu.my/90335/13/90335_The%20impact%20of%20university%20entities_WOS.pdf; http://irep.iium.edu.my/90335/; https://journals.iium.edu.my/enmjournal/index.php/enmj/article/view/807
• Institution: Universiti Islam Antarabangsa Malaysia

Student loyalty in the higher education sector helps university administrators establish appropriate programs, facilities and services that promote, develop, and maintain a successful long-term relationship with both current and former students. This study proposes the use of a mediation model that...