South Korea film-induced tourism: the K-drama determinant for Malaysian tourist
This study surveyed 150 Malaysian tourists regarding the South Korean drama (K-drama) factors that drew them back to South Korea. The analyses revealed that K-drama was highly successful in enticing the young generation and discovered a clear scenario for Malaysians’ response for a repeat visit....
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| Main Authors: | , , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
IGI Global
2022
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/96693/6/96693_South%20Korea%20film-induced%20tourism.pdf http://irep.iium.edu.my/96693/ http://10.4018/978-1-7998-9071-3.ch003 |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |
| Summary: | This study surveyed 150 Malaysian tourists regarding the South Korean drama (K-drama) factors that
drew them back to South Korea. The analyses revealed that K-drama was highly successful in enticing
the young generation and discovered a clear scenario for Malaysians’ response for a repeat visit. The
results show that collaboration for the development of heritage tourism should be linked to the national
identity and replicated through dramas similar to K-dramas. Universities should work closely with other
stakeholders to produce high-quality films for international distribution |
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