South Korea film-induced tourism: the K-drama determinant for Malaysian tourist
This study surveyed 150 Malaysian tourists regarding the South Korean drama (K-drama) factors that drew them back to South Korea. The analyses revealed that K-drama was highly successful in enticing the young generation and discovered a clear scenario for Malaysians’ response for a repeat visit....
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2022
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| Online Access: | http://irep.iium.edu.my/96693/6/96693_South%20Korea%20film-induced%20tourism.pdf http://irep.iium.edu.my/96693/ http://10.4018/978-1-7998-9071-3.ch003 |
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my.iium.irep.966932022-02-10T09:22:02Z http://irep.iium.edu.my/96693/ South Korea film-induced tourism: the K-drama determinant for Malaysian tourist Saad, Mazni Husin, Nor Azilah Ramlee, Nur Zafirah GV Recreation Leisure This study surveyed 150 Malaysian tourists regarding the South Korean drama (K-drama) factors that drew them back to South Korea. The analyses revealed that K-drama was highly successful in enticing the young generation and discovered a clear scenario for Malaysians’ response for a repeat visit. The results show that collaboration for the development of heritage tourism should be linked to the national identity and replicated through dramas similar to K-dramas. Universities should work closely with other stakeholders to produce high-quality films for international distribution IGI Global 2022-01-21 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/96693/6/96693_South%20Korea%20film-induced%20tourism.pdf Saad, Mazni and Husin, Nor Azilah and Ramlee, Nur Zafirah (2022) South Korea film-induced tourism: the K-drama determinant for Malaysian tourist. In: Multidisciplinary perspectives on cross border trade and business. IGI Global, Hershey PA, USA 17033, pp. 27-45. ISBN 2327-3429 http://10.4018/978-1-7998-9071-3.ch003 |
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Malaysia |
| content_provider |
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English |
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GV Recreation Leisure |
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GV Recreation Leisure Saad, Mazni Husin, Nor Azilah Ramlee, Nur Zafirah South Korea film-induced tourism: the K-drama determinant for Malaysian tourist |
| description |
This study surveyed 150 Malaysian tourists regarding the South Korean drama (K-drama) factors that
drew them back to South Korea. The analyses revealed that K-drama was highly successful in enticing
the young generation and discovered a clear scenario for Malaysians’ response for a repeat visit. The
results show that collaboration for the development of heritage tourism should be linked to the national
identity and replicated through dramas similar to K-dramas. Universities should work closely with other
stakeholders to produce high-quality films for international distribution |
| format |
Book Chapter |
| author |
Saad, Mazni Husin, Nor Azilah Ramlee, Nur Zafirah |
| author_facet |
Saad, Mazni Husin, Nor Azilah Ramlee, Nur Zafirah |
| author_sort |
Saad, Mazni |
| title |
South Korea film-induced tourism:
the K-drama determinant
for Malaysian tourist |
| title_short |
South Korea film-induced tourism:
the K-drama determinant
for Malaysian tourist |
| title_full |
South Korea film-induced tourism:
the K-drama determinant
for Malaysian tourist |
| title_fullStr |
South Korea film-induced tourism:
the K-drama determinant
for Malaysian tourist |
| title_full_unstemmed |
South Korea film-induced tourism:
the K-drama determinant
for Malaysian tourist |
| title_sort |
south korea film-induced tourism:
the k-drama determinant
for malaysian tourist |
| publisher |
IGI Global |
| publishDate |
2022 |
| url |
http://irep.iium.edu.my/96693/6/96693_South%20Korea%20film-induced%20tourism.pdf http://irep.iium.edu.my/96693/ http://10.4018/978-1-7998-9071-3.ch003 |
| _version_ |
1724607801154600960 |