International passenger perception on airport branding strategy: evidence from Malaysia

International passenger perception on airport branding strategy: evidence from Malaysia

This study aimed at analyzing international passenger perceptions of Kuala Lumpur International Airport (KLIA) branding strategies. We used a self- administrated questionnaire distributed to 212 international passengers at KLIA. The structured questionnaire consists of two parts: i) respondent d...

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Bibliographic Details
Main Authors: Mohd Thas Thaker, Hassanudin, Ah Mand, Abdollah, Hock Leong, Chan, Khaliq, Ahmad, Mohd Thas Thaker, Mohamed Asmy, Allah Pitchay, Anwar
Format: Article
Language:English
Published: 2022
Subjects:
H Social Sciences (General)
Online Access:http://irep.iium.edu.my/98568/7/98568_International%20passenger%20perception%20on%20airport%20branding%20strategy.pdf
http://irep.iium.edu.my/98568/
https://journals.iium.edu.my/enmjournal/index.php/enmj/article/download/866/406/5131
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Institution: Universiti Islam Antarabangsa Malaysia
Language: English

Internet

http://irep.iium.edu.my/98568/7/98568_International%20passenger%20perception%20on%20airport%20branding%20strategy.pdf
http://irep.iium.edu.my/98568/
https://journals.iium.edu.my/enmjournal/index.php/enmj/article/download/866/406/5131

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