International passenger perception on airport branding strategy: evidence from Malaysia

• Main Authors: Mohd Thas Thaker, Hassanudin, Ah Mand, Abdollah, Hock Leong, Chan, Khaliq, Ahmad, Mohd Thas Thaker, Mohamed Asmy, Allah Pitchay, Anwar
• Format: Article
• Language: English
• Published: 2022
• Subjects: H Social Sciences (General)
• Online Access: http://irep.iium.edu.my/98568/7/98568_International%20passenger%20perception%20on%20airport%20branding%20strategy.pdf; http://irep.iium.edu.my/98568/; https://journals.iium.edu.my/enmjournal/index.php/enmj/article/download/866/406/5131
• Institution: Universiti Islam Antarabangsa Malaysia

This study aimed at analyzing international passenger perceptions of Kuala Lumpur International Airport (KLIA) branding strategies. We used a self- administrated questionnaire distributed to 212 international passengers at KLIA. The structured questionnaire consists of two parts: i) respondent d...