Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis

The purpose of this research is to examine the relationship between factors leading to student loyalty in open and distance learning universities. Specifically, this research explores the relationship between perceived service quality, perceived e-service quality, and university image as mediators...

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Main Authors: Yon Rosli, Mohd Rushidi bin Mohd Amin, Jeannot bin Abdul Karim
Format: Article
Published: Athabasca University Press 2020
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Online Access:http://library.oum.edu.my/repository/1236/1/4590
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Institution: Open University Malaysia
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spelling my.oum.12362020-09-23T01:54:26Z Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis Yon Rosli, Mohd Rushidi bin Mohd Amin, Jeannot bin Abdul Karim, LC5201 Education extension. Adult education. Continuing education The purpose of this research is to examine the relationship between factors leading to student loyalty in open and distance learning universities. Specifically, this research explores the relationship between perceived service quality, perceived e-service quality, and university image as mediators of student loyalty in Open University Malaysia (OUM). Data were collected from 16 OUM learning centres throughout Malaysia. A purposive stratified convenience sampling technique was applied and a sample size of 752 respondents was obtained. The data indicated that perceived service quality has a positive and significant relationship with both university image and student loyalty. Similarly, it was found that perceived e-service quality has a positive significant relationship with both university image and student loyalty. University image acted as a mediator both in the relationship between perceived service quality and student loyalty, and in the relationship between perceived e-service quality and student loyalty. (Abstract by authors) Athabasca University Press 2020-09 Article PeerReviewed text http://library.oum.edu.my/repository/1236/1/4590 http://www.irrodl.org/index.php/irrodl Yon Rosli, and Mohd Rushidi bin Mohd Amin, and Jeannot bin Abdul Karim, (2020) Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis. The International Review of Research in Open and Distributed Learning (IRRODL), 21 (3). pp. 18-40. ISSN 1492-3831 http://library.oum.edu.my/repository/1236/
institution Open University Malaysia
building OUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Open University Malaysia
content_source OUM Knowledge Repository
url_provider http://library.oum.edu.my/repository/
topic LC5201 Education extension. Adult education. Continuing education
spellingShingle LC5201 Education extension. Adult education. Continuing education
Yon Rosli,
Mohd Rushidi bin Mohd Amin,
Jeannot bin Abdul Karim,
Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis
description The purpose of this research is to examine the relationship between factors leading to student loyalty in open and distance learning universities. Specifically, this research explores the relationship between perceived service quality, perceived e-service quality, and university image as mediators of student loyalty in Open University Malaysia (OUM). Data were collected from 16 OUM learning centres throughout Malaysia. A purposive stratified convenience sampling technique was applied and a sample size of 752 respondents was obtained. The data indicated that perceived service quality has a positive and significant relationship with both university image and student loyalty. Similarly, it was found that perceived e-service quality has a positive significant relationship with both university image and student loyalty. University image acted as a mediator both in the relationship between perceived service quality and student loyalty, and in the relationship between perceived e-service quality and student loyalty. (Abstract by authors)
format Article
author Yon Rosli,
Mohd Rushidi bin Mohd Amin,
Jeannot bin Abdul Karim,
author_facet Yon Rosli,
Mohd Rushidi bin Mohd Amin,
Jeannot bin Abdul Karim,
author_sort Yon Rosli,
title Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis
title_short Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis
title_full Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis
title_fullStr Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis
title_full_unstemmed Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis
title_sort antecedents of student loyalty in open and distance learning institutions: an empirical analysis
publisher Athabasca University Press
publishDate 2020
url http://library.oum.edu.my/repository/1236/1/4590
http://www.irrodl.org/index.php/irrodl
http://library.oum.edu.my/repository/1236/
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