Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis
The purpose of this research is to examine the relationship between factors leading to student loyalty in open and distance learning universities. Specifically, this research explores the relationship between perceived service quality, perceived e-service quality, and university image as mediators...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Athabasca University Press
2020
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| Subjects: | |
| Online Access: | http://library.oum.edu.my/repository/1236/1/4590 http://www.irrodl.org/index.php/irrodl http://library.oum.edu.my/repository/1236/ |
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| Institution: | Open University Malaysia |