A report on world's top 20 universities website marketing communication strategy: What can be emulated?
The university website is important as a window for potential students. Its quality is directly associated with the image and reputation of the university, reflecting the level of the university. Therefore, it is vital that a university is able to establish a website that has a high level of usab...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Global Academic Excellence
2020
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| Subjects: | |
| Online Access: | http://www.ijepc.com/PDF/IJEPC-2020-37-12-05.pdf http://library.oum.edu.my/repository/1348/ |
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| Institution: | Open University Malaysia |
| Summary: | The university website is important as a window for potential students. Its
quality is directly associated with the image and reputation of the university,
reflecting the level of the university. Therefore, it is vital that a university is
able to establish a website that has a high level of usability, functionality, and
creativity which can attract and retain the users. In order to have a rational
understanding and learning from the experienced university websites, this
study has selected the top 20 universities around the world where important
elements from their websites are being studied and evaluated thoroughly. The
elements include picture resolution, typography, layout, web structure and
colour, type of information and content as well as the privacy and trust policy.
The study provides important provision on how the world-class universities
designed their websites which would potentially yield refinements to the
current website of other universities around the globe.
(Abstract by authors) |
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