A report on world's top 20 universities website marketing communication strategy: What can be emulated?
The university website is important as a window for potential students. Its quality is directly associated with the image and reputation of the university, reflecting the level of the university. Therefore, it is vital that a university is able to establish a website that has a high level of usab...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Global Academic Excellence
2020
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| Subjects: | |
| Online Access: | http://www.ijepc.com/PDF/IJEPC-2020-37-12-05.pdf http://library.oum.edu.my/repository/1348/ |
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| Institution: | Open University Malaysia |