Sustainability in Open Distance Learning (ODL): Adoption of Market Segmentation and Advertising Strategy

Sustainability in Open Distance Learning (ODL): Adoption of Market Segmentation and Advertising Strategy

The purpose of this paper is to examine the prospective learner’s perception of effective market segmentation and advertising messages for open distance learning (ODL) advertisements. A descriptive study was conducted to assess the perceptions of prospective ODL learners in Malaysia. Selfadmini...

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Bibliographic Details
Main Authors: Mohd Nazri Mohd Noor, Azlina Abdul Aziz, Yanty Roslinda Harun, Norsiah Aminudin, Zulaikha Zakariah, Ignasius Heri Satrya Wangsa
Format: Article
Published: 2022
Subjects:
HC Economic History and Conditions
LB2300 Higher Education
LC5201 Education extension. Adult education. Continuing education
Online Access:https://myjms.mohe.gov.my/index.php/IJSMS/article/view/17781
http://library.oum.edu.my/repository/1422/
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Institution: Open University Malaysia

Internet

https://myjms.mohe.gov.my/index.php/IJSMS/article/view/17781
http://library.oum.edu.my/repository/1422/

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