Effective Market Segmentation for Open Distance Learning Institutions’ Marketing Strategy

Effective Market Segmentation for Open Distance Learning Institutions’ Marketing Strategy

This study aims to examine prospective learners’ perceptions toward effective market segmentation strategies for Open Distance Learning (ODL) advertisements. A descriptive study was conducted to assess preferences based on the generational cohort. Self-administered questionnaires were used to obtain...

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Bibliographic Details
Main Authors: Mohd Nazri Mohd Noor, Azlina Abdul Aziz, Yanty Roslinda Harun, Norsiah Aminudin, Zulaikha Zakariah
Format: Article
Published: 2021
Subjects:
LC5201 Education extension. Adult education. Continuing education
Online Access:https://myjms.mohe.gov.my/index.php/ABRIJ/article/view/14762
http://library.oum.edu.my/repository/1423/
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Institution: Open University Malaysia

Internet

https://myjms.mohe.gov.my/index.php/ABRIJ/article/view/14762
http://library.oum.edu.my/repository/1423/

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