Towards developing high brand equity for Sustainable Archaelogical Tourism Industry
Heritage tourism is a very big industry in the United States and worldwide. It is taking diverse and highly original directions. Heritage tourism as well was identified for further investigation because it offers such a significant public outreach opportunity to archaeology (Hoffman, Kwas & Silv...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://library.oum.edu.my/repository/875/1/library-document-875.pdf http://library.oum.edu.my/repository/875/ |
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| Institution: | Open University Malaysia |
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