Developing Destination Brand Identity : Towards Sustainability of Tourism Destination from the Perspective of Stakeholders and Theory of Social Identity (Abstract only)

• Main Authors: Norfardilawati Musa, Shuhaida Md Noor, Wardah Mohamad
• Format: Conference or Workshop Item
• Published: 2013
• Online Access: http://library.oum.edu.my/repository/876/1/library-document-876.pdf; http://library.oum.edu.my/repository/876/
• Institution: Open University Malaysia

This is a conceptual paper on the concept of destination brand identity from the perspective of stakeholders. In planning and strategising for sustainable tourism destination, destination branding is a critical issue that needs to be explored. The nature of a destination domain is one where there...