Assessing the Relationship Between Service Quality and Customer Satisfaction in the Malaysian Automotive Insurance Industry

• Main Authors: Anantha Raj A. Arokiasamy, Huam , Hon Tat
• Format: Article
• Published: IDOSI Publications, 2014
• Subjects: HB Economic Theory; HB615 Entrepreneurship; HC Economic History and Conditions
• Online Access: http://library.oum.edu.my/repository/943/1/library-document-943.pdf; http://library.oum.edu.my/repository/943/
• Institution: Open University Malaysia

Globalization and open market system have created the complex competitive environment not only for the manufacturing sector but also for the service sector. The necessity to own a car coupled with affordable prices across the globe due to innovative production cost in the automotive industry has s...