Relationship-based student loyalty model in an open distance learning institution
The task of retaining students in an open and distance learning (ODL) higher education institutions (HEIs) represents a huge challenge. This has led to extensive research in this area. Several retention models have been explored and many intervention efforts have been attempted. The relationship qua...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://library.oum.edu.my/repository/970/1/library-document-970.pdf http://library.oum.edu.my/repository/970/ |
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| Institution: | Open University Malaysia |