Relationship-based student loyalty model in an open distance learning institution

• Main Authors: Latifah Abdol Latif, Ramli Bahroom
• Format: Conference or Workshop Item
• Published: 2014
• Subjects: LC Special aspects of education; LC5201 Education extension. Adult education. Continuing education; LC5800 Distance education; LG Individual institutions (Asia. Africa)
• Online Access: http://library.oum.edu.my/repository/970/1/library-document-970.pdf; http://library.oum.edu.my/repository/970/
• Institution: Open University Malaysia

The task of retaining students in an open and distance learning (ODL) higher education institutions (HEIs) represents a huge challenge. This has led to extensive research in this area. Several retention models have been explored and many intervention efforts have been attempted. The relationship qua...