Reciprocal fit concept in mission statement research
There is a stalemate in mission-performance research. While past studies focus on strategic alignment, recent studies attempt to move the mission-performance research forward using the reciprocal fit concept. This concept provides explanatory power in predicting performance of the firm. However, t...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1279/1/Toh%20Seong%20Yuen%20Reciprocal%20Fit.pdf http://eprints.sunway.edu.my/1279/ |
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| Institution: | Sunway University |
| Language: | English |