Reciprocal fit concept in mission statement research

There is a stalemate in mission-performance research. While past studies focus on strategic alignment, recent studies attempt to move the mission-performance research forward using the reciprocal fit concept. This concept provides explanatory power in predicting performance of the firm. However, t...

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Bibliographic Details
Main Authors: Toh, Seong-Yuen *, Cheok, Jason *, Mughal, S. A.
Format: Conference or Workshop Item
Language:English
Published: 2019
Subjects:
Online Access:http://eprints.sunway.edu.my/1279/1/Toh%20Seong%20Yuen%20Reciprocal%20Fit.pdf
http://eprints.sunway.edu.my/1279/
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Institution: Sunway University
Language: English
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