Drivers of loyalty among non-Muslims towards Islamic banking in Malaysia
Purpose: The growth of Islamic banking seems to be tremendous and significant in the context of Malaysia. Moreover, together with Muslim loyalty towards Islamic banking, non-Muslims are also showing positive acceptance towards Islamic banking in Malaysia. Thus, this paper aims to examine the drivers...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Emerald
2020
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1417/ http://doi.org/10.1108/IMEFM-07-2018-0211 |
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| Institution: | Sunway University |