Drivers of loyalty among non-Muslims towards Islamic banking in Malaysia

• Main Authors: Mohd Thas Thaker, Hassanudin *, Chandra Sakaran, K., Nanairan, N. M., Mohd Thas Thaker, M. A., Hafezali, I. H.
• Format: Article
• Published: Emerald 2020
• Subjects: HF Commerce
• Online Access: http://eprints.sunway.edu.my/1417/; http://doi.org/10.1108/IMEFM-07-2018-0211
• Institution: Sunway University

Purpose: The growth of Islamic banking seems to be tremendous and significant in the context of Malaysia. Moreover, together with Muslim loyalty towards Islamic banking, non-Muslims are also showing positive acceptance towards Islamic banking in Malaysia. Thus, this paper aims to examine the drivers...