Perception of muslim consumers towards halal branding in advertising
The study is an eye opener into areas of Islamic Marketing that are becoming more substantial and have not been addressed. In advertisements, Halal is considered a brand that holds significant value for Muslim consumers. Furthermore, Halal branding especially in advertising has emerged as a new type...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Lifescience Global
2020
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1467/ https://www.lifescienceglobal.com/independent-journals/international-journal-of-criminology-and-sociology |
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| Institution: | Sunway University |