Perception of muslim consumers towards halal branding in advertising

• Main Authors: Izian Idris, *, Alias, S. S. *, Singh, S. K. N. *
• Format: Article
• Published: Lifescience Global 2020
• Subjects: HF Commerce
• Online Access: http://eprints.sunway.edu.my/1467/; https://www.lifescienceglobal.com/independent-journals/international-journal-of-criminology-and-sociology
• Institution: Sunway University

The study is an eye opener into areas of Islamic Marketing that are becoming more substantial and have not been addressed. In advertisements, Halal is considered a brand that holds significant value for Muslim consumers. Furthermore, Halal branding especially in advertising has emerged as a new type...