The impacts of social media advertisements on millennial's consumption

• Main Authors: Izian Idris, *, Siti Suhana, A. *, Ahmad, A., Wong, Christine Mei Kee
• Format: Article
• Language: English
• Published: The Mattingley Publishing Co., Inc 2020
• Subjects: HF Commerce
• Online Access: http://eprints.sunway.edu.my/1476/1/Idris%20Impacts%20of%20Social%20Media.pdf; http://eprints.sunway.edu.my/1476/
• Institution: Sunway University

Social media is increasingly being used as a platform to conduct marketing and advertising activities. Organizations spent a lot of money on social media ads to turn prospects into actual consumers. However, some might face the challenge of designing effective social media adver...