Customer loyalty in financial services from a service-dominant logic perspective

Customer loyalty in financial services from a service-dominant logic perspective

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Bibliographic Details
Main Authors: Kat, Mui Ling *, Imrie, Brian C. *
Format: Conference or Workshop Item
Language:English
Published: 2012
Subjects:
HF Commerce
Online Access:http://eprints.sunway.edu.my/156/1/Brian%20Imrie%20-%20Customer%20Loyalty%20in%20Financial%20Services%20from%20a%20Service-Dominant%20Logic%20perspective.pdf
http://eprints.sunway.edu.my/156/
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Institution: Sunway University
Language: English

Internet

http://eprints.sunway.edu.my/156/1/Brian%20Imrie%20-%20Customer%20Loyalty%20in%20Financial%20Services%20from%20a%20Service-Dominant%20Logic%20perspective.pdf
http://eprints.sunway.edu.my/156/

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